photo: knowlimits.com/KNOWLIMITS logo
Many companies from the PRC have been successfully operating in the Czech Republic for many years. It is also a very important gateway to Europe. If a Chinese company finds Czech business partners, its journey may be much shorter and more efficient.
The period when most companies and states as a whole will recover from the consequences of a pandemic can be an inspiration for capable managers to expand. Not only the Czech Republic, but the countries of Central and Eastern Europe, and especially 17 + 1, offer new opportunities today. The KNOWLIMITS communication agency, one of the strongest in the Czech Republic and on the Central European market, will be an ideal guide for the next partners on the path to success. He can also offer possibilities of cooperation at a distance, in a preliminary consultation. Markéta Dyllong, Managing Partner Knowlimits, answered TCM WOLRD's questions.
TCMW: A new era has begun for many companies, with many as yet unknown factors. How do the changes currently affect your industry and your company?
The main change for communication agencies is certainly the shift to the HO environment, the organization of conference calls and online meetings instead of face-to-face meetings, all accompanied by a sense of uncertainty about what will happen next. But we are lucky to be able to provide all our services even in this complicated time in 100% quality. In addition, as the largest independent communication group in the country, we have a wide portfolio of clients, many of whom are not directly affected by the COVID pandemic, so we manage to maintain or even increase the annual agency turnover. We also perceive this period as a certain competitive advantage. We are not paralyzed by international regulations, we are still flexible and able to make quick decisions and respond to new challenges and client needs. Compared to our competitors, who apply austerity measures, we still invest in new technologies, data solutions, human resources and companies. All this allows us to ensure an individual approach to our clients and always offer a quick and effective solution, even in these completely new circumstances.
中国企业在捷克共和国：合作必须在专业水平上进行
许多来自中国的公司已经在捷克共和国成功运营了许多年。这也是通向欧洲的重要门户。如果中国公司找到捷克的商业伙伴，其旅程可能会更短，更高效。
大多数公司和整个州将从大流行的后果中恢复过来的时期，可能会启发有能力的经理人进行扩张。今天，不仅捷克共和国，而且中欧和东欧国家，尤其是17 + 1国家，都提供了新的机遇。 KNOWLIMITS传播机构是捷克共和国和中欧市场上实力最强的机构之一，它将为下一个合作伙伴迈向成功之路提供理想的指导。在初步咨询中，他还可以提供远距离合作的可能性。合伙人Knowlimits的MarkétaDyllong回答了TCM WOLRD的问题。
TCMW: The distance between the Czech Republic and China no longer plays such a crucial role. Institutions, hospitals, universities and many companies are switching massively to online communication. Would you be able to prepare conditions for the client before he physically moves to the Czech and European markets with projects, supplies and the like? What can your agency completely prepare?
Definitely yes. The more communication moves into the online environment, the physical distance ceases to be an obstacle. The challenge for us would certainly be the most accurate assignment and needs of the client. But we are certainly able to inquire about everything needed and prepare a tailor-made solution - from a detailed market analysis to the development of a communication plan that can find and address the relevant target group of the client. Thanks to a wide portfolio of services, we are able to prepare a tailor-made package of services even from a "distance", including website design, management of social networks, PR or media campaigns, as well as addressing suitable local partners. We have extensive experience with the implementation of orders for foreign clients and we are able to provide all services in the field of marketing and communication.
TCMW：许多公司都进入了一个新时代，尽管存在许多未知因素。这些变化目前如何影响您的行业和公司？
沟通机构的主要变化当然是转向HO环境，组织电话会议和在线会议，而不是面对面的会议，所有这些都伴随着对下一步情况的不确定感。但是，即使在这个复杂的时间内，我们也能够以100％的质量提供所有服务，这是我们的幸运。此外，作为美国最大的独立传播集团，我们拥有广泛的客户组合，其中许多人不受COVID大流行的直接影响，因此我们设法维持甚至增加了每年的代理商营业额。我们还将这一时期视为一定的竞争优势。我们不受国际法规的束缚，但我们仍然很灵活，能够迅速做出决定并应对新的挑战和客户需求。与采取紧缩措施的竞争对手相比，我们仍然在新技术，数据解决方案，人力资源和公司方面进行投资。所有这些使我们能够确保以个性化的方式对待客户，即使在这些全新的情况下，也始终提供快速有效的解决方案。
TCMW: The Czech Republic does not have to be the only or destination country. Do you have contacts and references from Central and Eastern European (CEE) countries or EU countries that may be indirectly involved in the Belt and Road project?
We have no experience with the Belt and Road project yet. However, our agency currently operates in 7 countries. We have our own branches in CZ, SK, HU and PL and partner agencies in other countries. We are also part of a global network of independent agencies, which allows us to provide services to our clients virtually worldwide.
TCMW：捷克共和国和中国之间的距离不再扮演至关重要的角色。机构，医院，大学和许多公司正在大量转向在线通信。在客户亲自带项目，物资等进入捷克和欧洲市场之前，您能为客户准备条件吗？您的代理商可以完全准备什么？
绝对可以。随着更多的通信进入在线环境，物理距离不再是障碍。对我们而言，挑战当然是客户最准确的分配和需求。但是我们当然能够查询所需的一切，并准备量身定制的解决方案-从详细的市场分析到制定可以找到并解决客户相关目标群体的沟通计划。得益于广泛的服务组合，我们甚至可以从“远程”准备量身定制的服务包，包括网站设计，社交网络管理，PR或媒体活动，以及与合适的本地合作伙伴联系。我们在执行外国客户订单方面拥有丰富的经验，并且能够提供市场营销和交流领域的所有服务。
TCMW: Where would you predict opportunities for Chinese partners and investors?
This, of course, depends on their specialization and line of business. Certainly, the spa segments and all types of alternative treatment methods are very promising for further development in many regions of the Czech Republic, but also in Slovakia, Hungary and other European countries. In all these regions, the spa has a long and strong tradition.
We perceive an ever-growing interest in professionally practiced Traditional Chinese Medicine (TCM). Educated doctors and practitioners from Chinese universities have basically no competition here, in European countries there is no university education in this field yet. At the same time, we know that TCM methods are an excellent addition to spa treatment. Spa facilities are mostly set in beautiful landscapes in interesting regions, especially neighboring Germany and Austria, or in famous Czech towns, famous for their spa history and famous stories. They are mainly the world-famous Karlovy Vary, Mariánské Lázně, but also other lesser-known cities. In addition, an increasing number of private health clinics are being established, where, in addition to classical medicine, they also offer an alternative treatment option. It is these services that are of great interest. People are changing their approach to medicine and their own health, and interest in quality TCM services exceeds supply.
Related to this is the demand for the supply of medical devices and equipment for practices and clinics.
TCMW：捷克共和国不必是唯一的国家或目的地国家。您是否有中欧和东欧（CEE）国家或欧盟国家的联系和推荐人，可能间接参与了“一带一路”项目？
我们还没有“一带一路”项目的经验。但是，我们的代理机构目前在7个国家/地区运营。我们在CZ，SK，HU和PL设有自己的分支机构，并在其他国家设有合作伙伴机构。我们还是独立机构全球网络的一部分，这使我们能够为全球范围内的客户提供服务。
TCMW：您会在哪里预测中国合作伙伴和投资者的机会？
当然，这取决于他们的专业和业务范围。当然，在捷克共和国的许多地区，以及在斯洛伐克，匈牙利和其他欧洲国家，水疗领域和所有类型的替代治疗方法都有望进一步发展。在所有这些地区，水疗中心都有悠久而悠久的传统。
我们认识到对专业实践中医药（TCM）的兴趣与日俱增。来自中国大学的受过良好教育的医生和从业人员在这里基本上没有竞争，在欧洲国家，该领域还没有大学教育。同时，我们知道中医方法是水疗治疗的绝佳补充。水疗设施大多设在有趣地区的美丽风景中，尤其是邻近的德国和奥地利，或以水疗历史和著名故事而闻名的著名捷克城镇。它们主要是举世闻名的卡罗维发利（Karlovy Vary），马里安斯基（MariánskéLázně），以及其他鲜为人知的城市。此外，正在建立越来越多的私人保健诊所，这些诊所除了传统医学外，还提供替代治疗选择。这些服务引起了极大的兴趣。人们正在改变他们对医学和自身健康的态度，对优质中医服务的兴趣超过了供应。
与之相关的是为诊所和诊所供应医疗设备的需求。
www.knowlimits.cz