photo: www.tcmworld.eu/TCM Day in Prague
Time to time we have been thinking over possibilities and future od TCM development in Europe. History is not so long. Conditions are different. The most important is, what about the aim.我们一直在思考中医在欧洲发展的可能性和未来。历史没有那么长。条件是不同的。最重要的是，我们的目标是什么
Chinese people, especially diplomats, use to say: TCM is the present of Chinese people to all nations of all over the world. Even more important is, what all decision makers are looking to find as a profit. It could be different from country to country, sure. But let us suppose, the only one and the first is, to offer TCM help to the biggest number of the public. To help (European) people, to show and teach them, how to use and accept TCM, the famous treasure of Chinese history and culture, for treating and health.
Experiences:
There are countries with strong base of TCM in Europe. There are others. There is no other way, only to go step by step, to make positions in each of them, to support education, local practitioners and medical doctors, to look at good and the best local partners, to find with them cooperation, concord, good partnership and similar bilateral policy. It is no chance for success of one person, to prefer individual “victory”, comfortable life of one doctor, to focus on local Chinese community only (Chinese expats know TCM the best, they could be used as viral collaborators). Decision maker for local project, Sino-X Local TCM Center, has to analyse local conditions, invite local partner, open correct partnership and correct steps and activities to state administration of region. Mistakes, fakes, self-interested steps, decisions made far from reality, baseless results, wish and ideas instead facts, non-objective point of view and unrespect to partners could destroy the most beautiful ideas. For both sides.
Opportunities:
Actually, European regional policy is not the best room or area for long time strategic plans now. Each country has to be analysed separately. Cooperation with local partners could be lost, if decision maker prefers only Chinese interest in the European country. He could do it, but there is the question, why only this one. If he would like to develop TCM in concrete country, he has to understand local conditions, and accept, what is possible. There is no problem to support local Chinese communities. But let us ask, how do you understand to local people? Do you know their needs, possibilities, dreams to use TCM?
Recommendation:
As we know, there is large project of overseas TCM Centers. We could sometime read about only a few of them. We could not share their experiences, knowledge, persons. People in European countries know nearly nothing about their idea, success, experts, professional level. Do not them so secret. Do not prepare only private business or comfortable life for one TCM doctor, who is sent to mission. You are Decision Maker: You have to decide, what you want. To develop and support TCM in the country? Do it. Do help this country in education, promotion, start to build up TCM Center. Do it. Cover them by your reputation. Help them with money. Ask results, are common.
Chose one education TCM Center for more countries, branch of TCM University, send teachers, not gold miners. Offer online courses for international curses. You could build them in EU countries. But you have to have partners there, not only one rich TCM doctor.
Summa: From mission to business
Yes, TCM is business and with very big future. But it has to start as the mission. Chinese TCM Ambassador could not be businessman, he cannot to follow only his benefits and comfort, money and luxury life. It looks very bad for TCM promotion. TCM doctor in his and state “mission” could prepare new conditions, new possibilities and new people (European, local, region).
Now we are near of the middle of this way.
By JAN HOVORKA, TCM WORLD
中医在欧洲II：经验、机会和建议
我们一直在思考中医在欧洲发展的可能性和未来。历史没有那么长。条件是不同的。最重要的是，我们的目标是什么。
中国人，特别是外交官，常说。中医是中国人送给世界各国的礼物。更重要的是，所有的决策者都希望找到一个公共利益。当然，每个国家的情况可能不同。但让我们假设，唯一的，也是最重要的是，为最大数量的公众提供中医帮助。帮助（欧洲）人，向他们展示和教授如何使用和接受中医，中国历史和文化的著名财富，以治疗和健康。
经验。
在欧洲，有一些国家有很强的中医基础。也有其他国家。没有别的办法，只有一步一步地走，在每一个国家建立阵地，支持教育，支持当地的从业人员和医生，寻找好的和最好的当地合作伙伴，与他们找到合作，和谐，良好的伙伴关系和类似的双边政策。一个人的成功是不可能的，喜欢个人的 "胜利"，一个医生的舒适生活，只关注当地的华人社区（华侨最了解中医，他们可以作为病毒性的合作者）。地方项目的决策者，即Sino-X地方中医中心，必须分析当地的情况，邀请当地的合作伙伴，建立正确的伙伴关系，并向该地区的国家行政部门提出正确的步骤和活动。错误、虚假、利己的步骤、远离现实的决定、毫无根据的结果、用愿望和想法代替事实、不客观的观点和不尊重合作伙伴，这些都会破坏最美好的想法。对双方都是如此。
机会。
事实上，欧洲区域政策现在并不是长期战略计划的最佳空间或领域。每个国家都必须单独进行分析。如果决策者只喜欢中国在欧洲国家的利益，那么与当地合作伙伴的合作就会失去。他可以这样做，但有一个问题，为什么只选择这个国家。如果他想在具体的国家发展中医药，他必须了解当地的情况，并接受可能的结果。支持当地的华人社区是没有问题的。但是我们要问，你是如何理解当地人的？你知道他们使用中医药的需求、可能性和梦想吗？
建议。
我们知道，海外的中医中心有很多国家项目。我们有时只能读到其中的几个。我们无法分享他们的经验、知识和人员。欧洲国家的人们对他们的想法、成功、专家、结果、数据、专业水平几乎一无所知。不要把他们做得那么秘密。不要只为一个被派去执行任务的中医医生准备私人生意或舒适的生活。你是决策人。你必须决定，你想要什么。要在国内发展和支持中医？做到这一点。帮助这个国家的教育、推广，开始建立中医中心？做到这一点。用你的名声掩护他们。用钱来帮助他们。询问结果，是共同的。
为更多的国家选择一个教育中医中心，中医大学的分校，派遣教师，而不是采金者。为国际课程提供在线课程。你可以在欧盟国家建立它们。但你必须在那里有合作伙伴，而不仅仅是一个富有的中医医生。你必须投资，金钱、知识、人。
总结：从任务到商业
是的，中医是一门生意，而且有很大的前景。但它必须从任务开始。中国的中医大使不能成为商人，他不能只追求自己的利益和舒适，金钱和奢侈的生活。这对中医的推广是非常不利的。中医在他和国家的 "使命 "中可以准备新的条件，新的可能性和新的人（欧洲，当地，地区）。
现在，我们已经接近这条道路的中间了。
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